Empower Women Through Financial Literacy


The main objective of Protibha is to provide rural women with financial knowledge and opportunities to earn a living so that their children do not have to interrupt their studies. Photos: courtesy of Protibha

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The main objective of Protibha is to provide rural women with financial knowledge and opportunities to earn a living so that their children do not have to interrupt their studies. Photos: courtesy of Protibha

Afruza Tanzi is one of 19 Bangladeshi Diana Award 2021 recipients. She was born and raised in Sylhet, where she attended Bluebird School and College. Tanzi arrived in Dhaka in 2017 to complete her Bachelor of Biotechnology degree at BRAC University, where she is now a final year student.

She joined It’s Humanity Foundation (IHF), an organization that provides free, quality education to children in rural areas, in 2018.

Tanzi was initially commissioned to conduct a survey in areas where the IHF had its school programs running.

“Speaking to families in rural areas to discern the reasons for the increased dropout rate, I found that children were working in roadside restaurants, grocery stores, or helping their fathers in the local bazaar in the city. instead of going to school, to earn a little more money, “she said.” It doesn’t matter that they have access to free education. I also realized that their mothers did not contribute financially to family. “

Tanzi was furious at this situation but inspired to bring about a change in the mentality of the rural populations. After completing her research, she returned to the IHF headquarters and asked its founder if she could start a project to provide financial education to women in rural areas.

The IHF had already set up a livelihood program, named “Protibha” in 2014, in which it recruited potential women and marketed them to the local market. Tanzi restructured Protibha in 2018 by adding two more sections to the already existing “knowledge development” section: skills development ”and financial development.

The main objective of Protibha is to provide rural women with financial knowledge and opportunities to earn a living so that their children do not have to interrupt their studies.

Protibha boasts of the graduation of 122 artisans from different training centers as its greatest achievement to date. 90 per cent of them are now either family entrepreneurs or employed in their respective fields.

“Thanks to Protibha’s training, many artisans have become financially independent and can afford nutritious food and health care for themselves and their families,” explains Tanzi.

Protibha’s future plans involve designing a solid program based on their experience working with rural women and providing structured literacy on finance. It intends to discover all the traditions in which Bangladeshi women are qualified and provide them with a platform to present and sell their products. He now looks forward to the day when every community in Bangladesh believes in women as equal breadwinners for their families.

The author is a freelance journalist. Email: [email protected]


Louis R. Hancock