India Post Payments Bank Partners with Koo to Promote Financial Literacy in Tier 2, Tier 3 and Remote Cities
Postal Payments Bank of Indiaannounced a partnership with the Indian microblogging platform Kooo.
- The partnership aims to promote financial literacy in remote towns and the country’s hinterland.
- Koo allows users to communicate in ten languages on its platform.
IPPB and Koo will work together to promote financial education in Tier 2, Tier 3, remote and hinterland countries. Koo is a multilingual platform that allows users to communicate in 10 languages: Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English.
The partnership between Koo and IPPB will enable the bank to reach its customers across the country, even in remote towns and the hinterland, and to use the Koo Multilingual Feature (MLK) offered to communicate in the language in which the client is comfortable with.
“Our collaboration with Koo is an initiative to connect with the citizens of the country in the languages of their choice, through its features such as MLK and many others. We will also establish communication with users in all states and publicize IPPB’s heritage, products and services, for which Koo will have an important role to play,” said J Venkatramu, Managing Director of IPPB in a statement.
India Post Payments Bank was established in 2018 and uses a network of 1,55,000 post offices across the country to offer its services. Of the 1,55,000 post offices, 1,35,000 are located in rural areas. This is where Koo can help IPPB to communicate with its customers in different languages.
Koo’s grievance system will also allow IPPB to manage customer relationships.
“At Koo, we are committed to ensuring rapid progress in our mission of digital inclusion. We are confident that this partnership with India Post Payments Bank will synergize the best of traditional and contemporary modes of communication and help users stay connected. to each other,” said Aprameya Radhakrishna, CEO of Koo.
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